For NBA on Amazon Prime Video, I contributed to the initial pitch phase, developing motion concepts that helped define the visual direction of the design package and ultimately helped win the contract. The early work focused on establishing strong motion theory, pacing, and graphic language that could live across a full-season production. Following the successful pitch, I transitioned into production—creating finalized motion graphics, logo bugs, and foundational elements for the style guide. The result was a cohesive, scalable system built to support a modern, streaming-first NBA broadcast experience.